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Title Details

RRP / List Price: $39.99

Title   Shoe Dog : A Memoir by the Creator of Nike 

UBS Price: $35.99

Author   KNIGHT Phil  ISBN   9781471146718  Add to shopping cart   
Publisher   Simon & Schuster  Group   Commerce/Law View shopping cart
Binding   Paperback Category   Business Ref  Terms and conditions
Edition   1 Type   Gen Floor Go back
Publication Year   2016 
Subject   Biography & True Stories 
Stock Status   Currently in stock 
Order Status   Not currently on order 
Synopsis In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

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